About Butterfly

Beauty in every detail

Butterfly is an Indian accessories brand built around the finishing touches that make a look feel personal. Our aim is to make discovering artificial jewellery and thoughtful accessories simple, inspiring, and enjoyable.

Our broader brand collection includes jewellery and hair accessories for everyday styling and special occasions, with kids' accessories as part of our range. The current online collection focuses on necklaces; we will add other categories as their products are available to browse.

Find your next favourite

Explore the current necklace edit, review the product details and photographs, and choose a piece that suits your style.

Shop necklaces or contact Butterfly with a product or order question.